The study aims to understand the political and intellectual project of the Islamic State in Iraq and Syria (ISIS). It further highlights its approach through a profound reading of its media discourse through both qualitative and quantitative analysis of numerous materials published by ISIS in its intellectual and political literatures and different media, as well as analyzing the content of its network of media institutions. In addition, this study discusses the most important analytical approaches concerning the phenomenon of ISIS (Daesh) in the Arab and Western studies. This attempt illustrates the potential value of understanding with a focus on the Western academic approach towards this organization. It addresses questions such as the different views recommended in terms of confronting or containing ISIS. This is represented in the policy papers submitted to both the Western executive institutions and other apparatuses.