The study deals with the era of advanced information technology and the new electronic revolution concerning the impact of new media on the public opinion. It also discusses both of the spread of this new media within the Arab world and the extent of its engagement with the electronic revolution. It emphasizes the practical role of media in the regional conflicts, determining the importance of social networking websites in the political diplomacy. Therefore, this study proves that the electronic media has turned to be a hegemonic soft power. It also explores the transformations that have occurred as a result of this spread of the digital media platforms whether by countries, large institutions or organizations and individuals.