This study sheds light on the reality of America’s soft power and its relevance to the phenomenon of hegemony which the United States had and still has since the end of the Second World War. It reviews the concepts of the soft power, its applications and benefits of its experiences. It also monitors changes in the general international climate following the events of September 11th, the impact of these changes on the America’s influence in the international arena and the view of the world’s peoples about the role of America’s power and its ethical and moral legitimacy.
